Alex has extensive experience in artist management, event promotion, and strategic development of music projects:
- Partner at Analog Agency (since 2017): Artist Management, Talent Buyer, Booking Agency.
- Collaborator of Pitch Music Marketing: agency specializing in positioning artists, labels, and festivals.
- Co-founder of Music Business Academy: building the next generation of industry professionals.
- Co-owner of The Basement Club Madrid (since 2011): a reference club in Madrid´s underground scene.
- Co-promoter of Time Warp Spain (since 2024): electronic music festival.