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Alex Montoya

Music Agent & Promoter, Analog Agency (Spain)

Alex has extensive experience in artist management, event promotion, and strategic development of music projects:

  • Partner at Analog Agency (since 2017): Artist Management, Talent Buyer, Booking Agency.
  • Collaborator of Pitch Music Marketing: agency specializing in positioning artists, labels, and festivals.
  • Co-founder of Music Business Academy: building the next generation of industry professionals.
  • Co-owner of The Basement Club Madrid (since 2011): a reference club in Madrid´s underground scene.
  • Co-promoter of Time Warp Spain (since 2024): electronic music festival.