Glava Holding; Chief Marketing Officer (Lebanon)
Summit Session: The Growth of Labels & Streaming in the MENA Region
Ali is the Chief Marketing Officer (CMO) at Glava Holding, leading marketing for Watary and Music Is My Life. He is pioneering a new marketing model in the music industry, drawing from his extensive experience across diverse industries. By blending creativity from advertising, data-driven strategies from performance marketing, and the integration of cutting-edge technology, Ali is reshaping how marketing is done in the music space.
He began his career at 19, winning the best marketing practice in MENA for Sony Middle East. Since then, Ali has excelled in roles spanning marketing, brand management, supply chain, UX/UI design, and consultancy across sectors like advertising, E-commerce, FMCG, media, services, and retail. He has strategized for high-profile clients in the GCC, including TikTok KSA, Abu Dhabi Digital Authority, Dubai Tourism, Ras Al Khaimah Tourism, Redbull Mobile, Majid Al Futtaim, and Dubizzle. In 2020, he was awarded the Google Innovation Challenge and a Thomson Reuters Foundation grant to support marginalized communities in the MENA region.
