Aloki Batra

Summit Session: CASE STUDY: ACQUISITION & GROWTH – THE PACHA GROUP

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A respected thought leader and creative genius, Aloki Batra, CEO of FIVE Hospitality and CEO of The Pacha Group, is the driving force behind FIVE Holdings’ global commercial success.

His visionary leadership in hospitality, entertainment and nightlife has propelled FIVE to global prominence, welcoming over 7.6 million guests from 179 countries across its portfolio, including three UAE hotels —FIVE Palm Jumeirah, FIVE Jumeirah Village, FIVE LUXE - along with FIVE Zurich in Switzerland, Destino Hotel Pacha Ibiza and El Hotel Pacha in Spain, Pacha Ibiza nightclub, FIVE MODE and The Pacha Collection Fashion Lines; and a range of assets including Toy Room Clubs, and WooMoon Storytellers (Globally).

In 2023- 2024, the unstoppable CEO led several strategic initiatives including the €302.5 million acquisition of The Pacha Group, to opening FIVE LUXE on JBR’s beachfront. Batra is the visionary behind successful, iconic nightlife experientials including Dubai’s iconic rooftop venue, The Penthouse voted DJ Mag’s #1 Nightclub in the Middle East 2023 – 2024, Dubai’s famous beach extravaganzas Bohemia and Anjunadeep at Beach by FIVE, Playa Pacha Icons at FIVE LUXE, and many more. UGC from these signature offerings have cultivated a world-wide online community of over 1 million followers and over 630 million views for FIVE and The Pacha Group’s hashtags on TikTok. A Forbes Middle East Top 100 CEOs (2022-2024) recognized leader, Batra continues to redefine the hospitality and entertainment landscape, blending FIVE’s innovative hospitality concepts with The Pacha Group’s iconic twin cherry legacy, and fearlessly blazing his own trail.

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