Soundscapes; Hybrid Creative Lead
Summit Session: Evolution of the MENA Music Industry
Amira is a hybrid creative with over 13 years of experience in the music and entertainment industry, spanning North America, Africa, and the Middle East. Originally from Tunisia, Amira earned a national scholarship for Creative Studies in 2008 and pursued her academic and professional journey in the vibrant creative hub of Montreal, Canada.
A passionate professional and connector, Amira has developed her expertise across diverse disciplines including creative direction, communication, branding and experience design. Her approach unites both established and emerging talents in music and wellness, drawing from her involvement in music festivals, club culture, live events, immersive shows, boutique experiences, and sound-based wellness activations. Committed to pushing boundaries while developing real connections, she commits to deliver nurturing experiences within the regional and global music and wellness industries in today’s modern world.
Currently established in the UAE, Amira serves as the Brand Creative Lead and Wellness Program Director for the Bahrain-born Soundscapes Festival in Zanzibar, Creative Social Media Lead for the iconic BPM Festival, and Music Consultant for Fabrika Festival in Tunisia.
