Believe; Head of Labels & Artists Solutions MENA (Jordan / Poland)
Summit Session: The Growth of Labels & Streaming in the MENA Region
Liliana brings more than 16 years of international experience working in technology, music & entertainment. Including 10 years experience in the MENA region working with key music labels, distributors and artists. Before moving to Dubai, she was in London working as a YouTube consultant bringing music events to be streamed live on Youtube. Among those live events was the London Eye Red Bull event where 30 out of 32 moving capsules of the London Eye were taken over by more than 100 DJs and artists to celebrate UK club culture.
This event set a Guinness World Record for the highest number of concurrent Live web streams, hosted on Youtube. During her time at YouTube in Dubai she handled the launch of key products including YouTube Music and YouTube charts. Worked closely with artists and labels across the Middle East and North Africa leading many educational workshops that helped bring awareness for rights management to the music industry and contributed in growing the business for music labels in the region. Recently, she became the Head of label and artist servicing in the MENA region for Believe.
