Sony Music Enterntainment; Global Marketing Director (Ukraine)
Summit Session: Importing of International Artists & Brands
Multicultural Marketing & Communications Executive and MBA professional with 20 years of experience in brand, global corporate and consumer communications strategy, growth, content, insights, international campaign management across consumers, creators & advertisers and new market launches in Entertainment, IT, FMCG, FinTech and Banking. Currently, serving as an International Marketing Director at Sony Music Entertainment in the Middle East. Before that was leading innovative communications and partnerships for the EMEA region at Spotify as well as Communications in Southeast Asia. Until 2019 honed marketing skills in major consumer companies such as Badoo, Bumble, British American Tobacco, and UniCredit Group.
Broad experience in Marketing, Communications, Digital Innovations, Creative Management, New Market Launches, Crisis Management, Branding, Advertising, People Management, Corporate Design, Positioning, Rebranding Market Repositioning.
Successful track record in launches of businesses in new markets, general management, and strategy implementation, as well as building out marketing & communications departments, managing change management in Global companies across different regions.
PhD in Arabic culture and language, Cannes Lions winner & jury, a published author and in-demand speaker at TEDx and conferences around the globe, speak and write enthusiastically about brand strategy, communications, entrepreneurialism, e-commerce, tech, product innovation, and design thinking. Her works has been published in the Forbes, Esquire, GQ, and more.
