Theo Makris

Summit Session: Culture Tourism: Ibiza & Dubai Duality

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Theo Makris, Managing Partner of Pure Ibiza 94.7 Dubai, has firmly established himself as a key figure in the UAE’s music and nightlife scene. With over 18 years of experience in Dubai, Theo has helped shape the city’s ever-evolving electronic music landscape. Under his leadership, Pure Ibiza 94.7 has become the region’s only dedicated house and techno radio station, bringing the unmistakable sound and spirit of Ibiza to Dubai.

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As a direct extension of Ibiza’s globally revered music culture, Pure Ibiza 94.7 delivers a blend of sun-soaked beats and electrifying energy to the Middle Eastern airwaves, offering listeners an authentic slice of the Ibiza experience right in the heart of the UAE. What sets Pure Ibiza 94.7 apart is its exclusive radio content, blending the best of international and local talent. The station features some of the biggest names in electronic music—Circoloco, Defected, Jamie Jones, Claptone, and Armin van Buuren’s globally renowned A State of Trance—played exclusively on Pure in the UAE.

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At the same time, Theo’s passion for music extends to local talent. He has built a platform for UAE-based DJs and artists to showcase their skills on a national stage, enriching the local scene and providing a stepping stone for emerging talent. Theo’s vision is to connect the UAE with the world’s top electronic music, making Pure Ibiza 94.7 the go-to station for global sounds while championing local artists. Theo’s influence, however, goes far beyond the airwaves. He’s a passionate entrepreneur whose portfolio extends beyond just music, with technology being another major pillar.

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In addition to his role in the music industry, Theo founded the UAE’s leading AI company, making him a significant player in both the tech and entertainment sectors. His drive to innovate continues to be a defining trait, whether it’s revolutionising electronic music in the region or pushing the boundaries of what’s possible in tech. Theo has masterminded some of the biggest beach festivals in the UAE, attracting crowds of over 60,000 people and collaborating with the biggest brands in dance music. His pioneering effort to broadcast live DJ sets on national radio, a first in the GCC, has redefined how electronic music is experienced in the region.

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Theo Makris is not just running a radio station—he’s leading a movement. His passion and commitment to electronic music, combined with his entrepreneurial spirit, continue to push boundaries and shape the future of the UAE’s vibrant nightlife, music, and tech scenes.

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